International OEM Advisory Services

Cityfi provided advisory services to an international OEM to support the creation and implementation of the company’s car-sharing initiative in North America. It is an on-demand, self-serve car-sharing service that allows users to pick up and drop off cars at specific stations.

Method

Cityfi served as the subject matter expert, and partnerships strategist and facilitator. Cityfi performed a landscape assessment of mobility market conditions, and conducted data-driven research to better define and inform customer demand, target use cases, optimal vehicle placement locations, electrical charging strategy, pricing plan, and ideal business partners. Based on its research, Cityfi provided recommendations to the client on ways to enhance its carshare program business model and market entry strategy.

Project Information

Client: International OEM

Location: United States of America